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  • Monday, March 24, 2008

    Tennis is Fashionable

    Tennis has come a long way from the days when everybody wore unflattering, too-short, white shorts and polos.

    Credit the Williams Sisters for taking fashion on the court to a whole new level - sometimes I watch as much to see what they'll be wearing as how well they're playing (I really can't figure out how they can concentrate with those giant earrings, but then I feel constricted just wearing a watch!).

    And the guys have followed suit, too. Rafael Nadal's capris, Roger Federer's sophisticated black outfit ...

    This year's Sony Ericsson Open on Key Biscayne (now through April 6th), will once again feature the Sony Ericsson Open Fashion Park. Three fashion shows are scheduled throughout the tournament, including the introduction of Venus Williams' clothing line "EleVen". Much like Sara Jessica Parker's "Bitten" line, "EleVen" is also a collection of cute, everyday, reasonably priced clothing and accessories (yes, there's a tennis bracelet), and like "Bitten", it's only available at Steve and Barry's.

    Oh - and if you're interested in what's happening on the courts, you can get the daily updates at www.sonyericssonopen.com.

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